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BETTA’s asset-light model facilitates seamless product selection and importation from global sources to India.

Established in 1989

About Us

Global Sourcing Company

BETTA began its journey with humble origins, specializing in importing electronic products from China to India. Over the years, we have expanded our expertise and product range to cater to a diverse clientele across various industries.

Partnering with BETTA, Indian businesses gain access to a diverse range of products and manufacturing capabilities from around the world. Whether you’re looking for unique materials or cutting-edge products, we ensure that you connect with the right suppliers to meet your specific needs, helping you stay ahead in a competitive market.

Product Categories

Initially focused on audio and visual equipment, batteries, and electronic components, BETTA recognized the opportunity to broaden its horizons in 2010. Leveraging our extensive experience and network, we diversified into additional product categories to better serve our customers’ evolving needs.

Our Values Define us

We have always been a values-driven organisation. These values continue to direct the growth and business of BETTA.

The three core BETTA values defining the way we do business are :

Integrity – We will be committed to being fair, honest, transparent, and ethical in all our actions.

Pioneering – We embrace boldness and agility, tackling challenges head-on with courage. By leveraging deep customer insights, we will craft innovative solutions that drive success.

Excellence – We will passionately strive for the highest standards of product and service quality.

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Brands trust BETTA for product sourcing

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