About Us

Our Story

We Will Be Your Sourcing Agent In India

Established in 1989, BETTA began its journey with humble origins, specializing in importing electronic products from China to India. Over the years, we have expanded our expertise and product range to cater to a diverse clientele across various industries.

Initially focused on audio and visual equipment, batteries, and electronic components, BETTA recognized the opportunity to broaden its horizons in 2010. Leveraging our extensive experience and network, we diversified into additional product categories to better serve our customers’ evolving needs.

Consumer Electronics
Corporate Gifts & Merchandise

Grooming & Beauty
Baby & Kids

Furniture & Lighting
Packaging

Our Process

Unlock the potential of your business with BETTA’s asset-light model, facilitating seamless product selection and importation from China to India while allowing you to focus on your core operations. Whether you seek customized finished products, raw materials, or even a complete production line for a new factory setup, BETTA is here to assist every step of the way.

How we can help you with the importing process?

We will connect you with a qualified supplier in India and provide you following services:

Source potential vendors and price negotiation

Monitor sampling and facilitate product approval

Process import orders and ensure quality from sampling to shipment

Communicate and coordinate all sourcing processes

Quality control and inspection

Shipment

Custom Clearance

Delivery to client’s warehouse in India

Our Journey

1989

We started manufacturing and trading of electronics in India

2000

Introduced asset-light model for brands to introduce products through our import channel

2010

Model expansion to new categories, leveraging supply chain strengths and expanding customer base

2022

Catering to 80+ brands in India for customized product supplies

Why Betta

Our Expertise

We specialize in sourcing and identifying genuine buyers, suppliers, and products. Our expertise extends to documentation, negotiation strategies, quality control, and logistics management. With our extensive industry knowledge and certifications, we guarantee exceptional service delivery.

Our Mission

Our mission is to empower businesses by enhancing their sourcing processes and navigating the complexities of international trade. We strive to be the trusted partner that drives efficient, sustainable, and profitable global business operations.

Work Philosophy

At Indian Sourcing Agents, we are committed to building long-term relationships founded on trust, transparency, and the delivery of measurable results for our clients.

Commitment to Excellence

Our dedication to excellence is steadfast. We continuously update ourselves with the latest industry trends and technologies to offer cutting-edge solutions to our clients.